Use them over the week ahead and begin to notice how your clients and prospects react.

Why create a Blog?

A Blog is a great way to keep in touch with your clients and prospects and unlike an email newsletter (which I have used for about 8 years now, to generate hundreds of thousands of dollars in sales) it grows, one blog after another, so when a client or prospect reads your blog, they can scroll down and read all sorts of tips from your previous blogs.

Build relationships

Your purpose is to build a relationship with your clients and give “content rich” tips and ideas that will interest and help your clients with their business or career. It will set you apart from your competitors. You should not try selling anything in the Blogs, just make them interesting and relevant to your clients. This will keep them looking at them. It is acceptable to put links in your Blog or down the side of your Blog so clients can link to your web site if they want to know more about how you can help them.

Frequency builds the relationship

If you render this service on a regular basis, you will be upper most in their mind and your credibility grows and grows, and when they need what you can offer, it is likely they will contact you. You become like an old friend and an expert in the business, while in many cases you may never have even met them yet.

Have you got a client/prospect data base?

If you haven’t, then create one. Ask your clients and prospects would they like to receive useful tips and ideas from you and start your own data base of people that you will send an email to at regular intervals, with a link to your latest Blog tip. See if your company will help you do this, if not why not do it yourself? Just be sure your company does not mind.

I started my data base of clients and prospects about 20 years ago and when I launched my email newsletter it only went to about 20 people who had email addresses. It now goes to more than 23,000 people and all over the world, many of whom have been to my seminars and workshops. And some have not. We now train and coach sales people and sales managers all over the world through our on-line TOP GUN Sales Coaching Programme and Sales Manager Mentoring Programme. so our clients can be anywhere. How about you? Could you extend the reach of your company and generate more sales from outside of your own city or country?

Why a Video Blog?

Many people today are “time poor”. Given the choice of reading your tips versus watching a 3 minute video, many will choose the video. If you’ve read this so far, then you are one of the people who will watch the video clip AND read the Blog. You’ll notice that my written Blog article adds some extra ideas not in the video clip. If people can see you, they feel they know you well. You become like an old friend.

One Blog I’d like to recommend to you

About 2 years ago I met an American Speaker by the name of Terry Brock and we exchanged business cards… and you guessed it, we both put each other onto our email tips list. I’ve been getting Terry Brock’s Blog ever since, and I never miss watching his 3 – 4 minute video. He travels a lot like me, and I’m always fascinated to see where he is now and what new and interesting things he’s come up with this time. Have a look at his Blog at http://www.terrybrock.com and you’ll see what I mean. Subscribe if you like. I think Terry is terrific!

I hope you’ve found these ideas of value. I’d appreciate any feedback that you’d care to give me, and any questions you’d like me to answer in a future Blog. Until then…