Some sales professionals and companies will make a fortune during this recession, while some will go broke. Why is that?
The 10 critical skills and attitudes that will make all of the difference.
Click here to discover the 10 key elements that will make all of the difference between success and failure for a sales person or company during this recession.
Fill in your details and I’ll send you your password FREE and you can then open up a module of our TOP GUN Sales Coaching Programme, where you can watch a 45 minute video that will show you exactly how you can thrive during this recession.
My gift to you
Not only will you get the video, but you’ll also be coached by a “live” TOP GUN Sales Coach on how to use these strategies in your business, to beat the competition and close more business than you ever have before.
The normal fee to do this video coaching module is $495, but for you as a subscriber, it is my gift to you, absolutely free. I would also encourage you to forward this TOP GUN Blog to your friends and colleagues whom you feel may also benefit from this video and coaching.
How tough will this recession be?
There is no doubt about it, we are heading into tough times ahead, with Australia already in recession, and a global recession facing us all. There is no precedent to what we are about to experience.
I have seen a number of recessions during my time on this spinning planet. The last big one in Australia was in the early 1990′s where interest rates exceeded 17% and unemployment soared. Companies were going broke every week.
The market for almost every product and service was shrinking daily, as companies and people “tightened their belts” and cut back on their spending. It was in 1991 that we launched a new division of The Wayne Berry Group, and this was our TOP GUN Sales Academy.
During these challenging times though, some sales people will do extraordinarily well, while others will fail miserably.
Why?
In one word – SKILLS.
As I mentioned in the video here, one of our Graduates of our TOP GUN Sales Mentoring Programme, Steve Walton, said something to me last week which I thought was so profound, that it stuck in my head and I thought back to the last big recession. Steve said, during this recession…
Good Sales People will become GREAT Sales People, while the “order takers” will be in big trouble!
So true Steven, and it made me think about our experience in the early 1990′s where we saw this happening every week. The “good sales people” whom we were working with through our 10 week TOP GUN Sales Academy Programme, were indeed becoming GREAT Sales People and highly sort after.
Here’s what happened to Ian Findlay
I remember one of our Graduates, Ian Findlay who was relatively new to sales then, and had come from a Police background. Ian decided to get really serious about being successful in sales. So Ian committed to himself and invested the $s, and 4 hours of training each week, to work with us to develop the skills he needed to achieve his goal.
Ian’s first BMW
Ian became his company’s #1 top sales person nationally. He was selling big contracts to paint commercial buildings. First he started to become very successful in Melbourne, then he went and sold in Sydney too. Overall Ian became the highest performing sales professional in his company and I suspect in his industry.
Think about this…
in the early 1990′s were companies spending money to update the appearance of their buildings? Or were they waiting until the recession was over before spending major dollars like these. Well the truth was...
The market for companies who were using commercial painting contractors was shrinking
Ian decided to go for big orders, despite the shrinking number of companies prepared to spend big dollars. He invested several thousand dollars in himself to develop the skills he needed to…
BEAT THE COMPETITION
He made the commitment to himself to become the very best sales professional he could be. He did our 10 week Sales Academy Programme, and then put the ideas, skills and strategies into ACTION with his prospects. He started winning big contracts in Melbourne and then Sydney. He did this by beating the competition, not by cutting his prices, but by developing a relationship with his prospects, developing high levels of trust and credibility, and by understand their needs, and then Ian sold on VALUE FOR MONEY. It was a winning formula for success and…
This winning formula will work again in this recession
Good sales people will become great sales people, because they will develop better skills to beat the competion and take away their competitor’s market share. They will invest in books, audio programmes and sales workshops to become the very best they can be. And their investment will pay off, big time. The average sales people and companies will do the opposite. They will…
Cut back on spending and will expect sales to go down.
It will become a self-fulfilling prophesy
Ian believed business would be good for him and it was. Ian became a Generation 4 Sales Professional, and then a Generation 5 Sales Professional. His prospects and clients saw him as their “Friend in the business”. There is more on Generation 1, 2 and 3 in the video here. Ian won so much profitable business that his company rewarded him by providing him with a…
Brand New Series 3 BMW
To say his company valued the business he brought in is an understatement. So he was rewarded with this BMW. Over the next 12 months Ian repeated his success during the recession, while his competitors were going broke. His company was so pleased with him that they upgraded him to a..
Brand New Series 5 BMW
Through his participation in our TOP GUN Sales Academy Programme, Ian had discovered the 10 key characteristics of all high performing sale people professionals and committed to himself that he would develop these 10 characteristics. Simple as that, and I’d like to invite you to learn what these 10 characteristcs are.
To watch our 45 minute video on “How To Develop The 10 Characteristics of All High Perfprming Sales People Who Will Thrive During This Recession Click here
